The workshop will be held over three identical sessions:

• 1 p.m. to 4 p.m. on Monday, Aug. 24, at LYT Restaurant in Tumon
• 1 p.m. to 5 p.m. on Wednesday, Aug. 26, at Guam Community College
• 9 a.m. to noon on Thursday, Aug. 27, at the University of Guam

The event will use Taiwan’s specialty tea industry as a case study for how Guam producers can move beyond selling an agricultural commodity to developing distinctive products with a strong identity that can reach both resident and visitor markets and help drive agritourism in Guam.

Participants will learn how local agricultural products can be creatively marketed integrating culture, storytelling, and a sensory experience.
The sessions will feature two tea and hospitality experts visiting from Taiwan. Sze-Wai “Alex” Ng, a certified instructor with the Tea & Beverage Research Station and a lecturer at National Chung Hsing University, will lead a tea demonstration highlighting Taiwanese tea culture, preparation, and specialty tea knowledge. Then, Chien An “Angus” Lin, assistant professor at National Kaohsiung University of Hospitality & Tourism, will lead a guided tea and food pairing experience.

Additionally, UOG Land Grant’s agricultural economist Kuan-Ju Chen and research assistant Rachel Cabales will teach the five P’s of marketing — product, price, place, promotion, and people. They will also share agricultural marketing and agribusiness strategies observed in Taiwan and discuss how these approaches could be adapted and applied by Guam farmers, restaurants, and agribusinesses.

The workshop will also explore the important role that restaurants and other local businesses can play in strengthening Guam’s agricultural economy. By sourcing Guam-grown ingredients, highlighting local producers, and creating farm-to-table partnerships, businesses can support farmers while providing customers and tourists with authentic island food experiences.

Registration is open at https://url.uog.edu/tea-and-food for residents 18 and older. The first 15 farmers to register can attend free of charge. For all others, the workshop fee is $30.

For more information or registration assistance, please contact Rachel Cabales at cabalesr@triton.uog.edu.

About University of Guam Land Grant
The University of Guam Land Grant system provides instruction, research, and community outreach specific to agriculture, food, natural resources, nutrition, and consumer science in order to improve life in Guam and Micronesia. Its two Land Grant units include the agInnovation Research Center and the UOG Extension Service, which operate within the College of Natural & Applied Sciences. The University of Guam was designated an “1862 Land Grant University” in 1972 and is part of a network of 106 Land Grant institutions nationwide supported by the U.S. Department of Agriculture.