Each session will focus on one of the five P’s of marketing — product, price, place, promotion, and people — while highlighting practical business experiences and market development strategies specific to agricultural and value-added products. Participants will learn from UOG Associate Professor of Agricultural Economics Kuan-Ju Chen, UOG Professor of Global Resource Management Fred Schumann, and representatives from local food businesses, including ASAP Bakery, Asiga, Ice Una, American Chocolate Factory, and Sunday’s Ice Cream.

The workshop series will showcase marketing strategies specific to local, sustainable, clean label, and traceable food products. Case studies and discussions will demonstrate how agricultural producers and food businesses can better address changing consumer preferences, strengthen their product identity, and increase market opportunities.

The sessions will take place from 2 p.m. to 4 p.m. at the UOG Agriculture & Life Sciences Building in Room 127, with the final session held in Room 125.

Registration is available at https://url.uog.edu/ag-marketing. The registration fee is $100 for all five sessions. Scholarships are available for 25 selected farmers and producers who indicate interest on the registration form.

For more information or registration details, please contact Danica Tamondong at tamondongd14802@triton.uog.edu or Daisy Kuo at kuof15937@triton.uog.edu.

About University of Guam Land Grant

The University of Guam Land Grant system provides instruction, research, and community outreach specific to agriculture, food, natural resources, nutrition, and consumer science in order to improve life in Guam and Micronesia. Its two Land Grant units include the agInnovation Research Center and the UOG Extension Service, which operate within the College of Natural & Applied Sciences. The University of Guam was designated an “1862 Land Grant University” in 1972 and is part of a network of 106 Land Grant institutions nationwide supported by the U.S. Department of Agriculture.