A business window in Guam's tourism district of Tumon displays the Guam Safe Certified seal. 

RCPP developed the Guam Safe Certification program to support the island’s COVID-19 recovery plan and tourism revival initiative. It coincides with a similar global program — the World Travel & Tourism Council Safe Travels stamp program. These programs aim to rebuild confidence among the local community and visitors as the island reopens for tourism. 

The Guam Visitors Bureau serves as the official organization to issue the certification to local businesses with the assistance of the Department of Public Health & Social Services. 

As of mid-June, more than 100 businesses have received their certification since the program’s launch on March 15, 2021.

“We, at the university, are fortunate to be able to do our part in Guam’s pandemic resilience,” said RCPP Director John Rivera. “This program is a great example of collaboration. The Regional Center for Public Policy, Guam Visitors Bureau, Guam Hotel & Restaurant Association, and other key members of the private sector all contributed to this effort.”

The more businesses and establishments that get certified, the better it will be for Guam’s economy in being able to market itself as a COVID-safe destination, said GVB Vice President Gerry Perez.

The University of Guam is one such certified establishment.

“Being certified means that we, as an organization, are taking personal responsibility for the health and safety of our entire community as far as COVID-19 is concerned,” said Norman Analista, UOG’s director of development. “It’s an important way for the businesses, agencies, and organizations that people know and trust to step up as leaders and preserve our island’s values of looking out for one another and moving forward together.”

Certified businesses receive a certificate and the Guam Safe Certified logo to display for their customers on their businesses, websites, and other channels. The logo serves as an indicator for tourists, industry workers, and stakeholders of an establishment’s commitment to COVID-19 safety practices. 

“This program is our brand that assures our community and tells the world that Guam is still here and still a destination to behold. Moving forward, this brand will become even more important to exemplify safety, confidence, and value,” Rivera said. 

Businesses and organizations interested in the program must apply through GVB’s website and go through an approval process. Certification is free of charge and available to all eligible businesses in Guam that implement health and hygiene protocols as outlined by the World Travel & Tourism Council.