Branding Tool Kit | Color Palettes
Branding Tool Kit | Color Palettes
Branding Tool Kit | Color Palettes
Color Palettes
Our University colors are a BIG part of our visual idenity. Conistent, common, and prevalent use of these colors strengthen our brand’s reputation and recognition. The University of Guam’s official brand colors are a dark green, known as “Triton Green,” and white. A secondary color palette of gold, beige, and black can add contrast and emphasis to a designs. A tertiary color palette is also available to add splashes of color to your designs.
PRIMARY COLOR PALETTE
![]() Pantone 349 C C:90 M:12 Y:95 K:40 R:4 G:106 B:56 Hex: #046A38 |
![]() Pantone White C:0 M:0 Y:0 K:0 R:255 G:255 B:255 Hex: #FFFFFF |
SECONDARY COLOR PALETTE
![]() Pantone 116 C C:0 M:14 Y:100 K:0 R:255 G:205 B:0 Hex: #FFCD00 |
![]() Pantone 7507 C C:0 M:7 Y:25 K:1 R:239 G:219 B:178 Hex: #EFDBB2 |
![]() Pantone Black C C:0 M:0 Y:0 K:100 R:0 G:0 B:0 Hex: #00000 |
TERTIARY COLOR PALETTE
![]() Pantone 3272 C C:78 M:26 Y:51 K:4 R:53 G:141 B:132 Hex: #358D84 |
![]() Pantone 618 C C:78 M:26 Y:51 K:4 R:174 G:164 B:68 Hex: #AEA444 |
![]() Pantone 7688 C C:73 M:32 Y:10 K:0 R:66 G:145 B:192 Hex: #4291C0 |
![]() Pantone 7477 C C:93 M:67 Y:44 K:30 R:23 G:69 B:92 Hex: #17455C |
![]() Pantone 7665 C C:78 M:26 Y:51 K:4 R:94 G:54 B:110 Hex: #5E366E |
![]() Pantone 7570 C C:14 M:55 Y:97 K:1 R:211 G:131 B:43 Hex: #D3832B |
TRITON GREEN
The official UOG color, Triton Green, is to be used on all official documents, such
as certificates or formal invitations and on all marketing materials. It should be
used in full saturation whenever possible, but tints in conjunction with the full
Triton Green may be used to add visual interest in designs.
SECONDARY AND TERTIARY COLOR PALETTES
A palette of supporting colors are permitted with limited use. All marketing and communcations
materials are to be predominately Triton Green.